The Importance of Intelligent Data in The Customer Journey

Whether an organization engages in B2B or B2C marketing, uses content marketing, channel marketing, direct marketing or brand marketing—the requirement is always the same. Trustworthy, Accessible, Fresh, & Integrated (or TAFI) marketing data is a necessity for...

What are you doing with your data?

A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their...

Are You Ready for the Future of Marketing?

Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time,...

Marketing Segmentation is Key for Multi-Channel Marketing

Marketing Segmentation has become a necessity for marketers today. Consumers quickly identify messages they will look at further and those messages they will not. Therefore, marketers must know who their audience is and what will resonate with them prior to creating...