Welcome to the Dovetail Blog

What are you doing with your data?

A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their...

Are You Ready for the Future of Marketing?

Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time,...

Marketing Segmentation is Key for Multi-Channel Marketing

Marketing Segmentation has become a necessity for marketers today. Consumers quickly identify messages they will look at further and those messages they will not. Therefore, marketers must know who their audience is and what will resonate with them prior to creating...

The Importance of a Single Customer View

Data disparities are plaguing marketers and impeding the creation of those journeys in many cases—16% of small business, 20% of mid-sized business, 19% of enterprise, 19% of B2B, and 18% of B2B respondents said their customer data systems were not at all integrated....

Data Mining and Predictive Modeling Require Pristine Data

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing. If your organization is engaged in data mining or predictive modeling efforts, it...

How Smart is your Business Intelligence?

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing when it is consumed and leveraged by other systems that require actionable data at...

My Call Center Needs Intelligent Data

Trustworthy, Accessible, Fresh & Integrated (TAFI) data is important because it empowers successful data-driven marketing when it is consumed and leveraged by other systems that require actionable data at their core. Another example illustrating the positive...